Bending Spoons is buying Airtable. Export your bases.
The Nasdaq-listed roll-up that already owns Evernote and WeTransfer signed an all-cash deal for Airtable on August 4 — nothing changes yet, which is exactly when to prepare.
If your business runs on an Airtable base, it is about to have a new owner. Bending Spoons said on August 4 that it has signed a definitive agreement to buy Airtable in an all-cash transaction at an enterprise value of $1.285 billion, implying an equity value of roughly $2.25 billion. The deal is expected to close later this year, subject to regulatory approvals. It is Bending Spoons' first acquisition since it listed on Nasdaq on July 1.
This is not a rescue of a dying product. Airtable's annual recurring revenue was approximately $480 million as of June 2026, growing more than 20% year over year, across more than 500,000 organisations. The price is well below what Airtable was worth at its 2021 funding peak, which is the kind of gap Bending Spoons buys into.
What the announcement does not say
Nothing about pricing, plan tiers, free-plan limits, or the roadmap. That is normal for a deal that has not closed, and it is also the only question that matters if you have built operations on top of Airtable.
The precedent is dated and documented
- Evernote, acquired in early 2023: free accounts capped at 50 notes and one notebook, announced in late November 2023, effective December 4 — roughly ten months after the deal closed.
- WeTransfer, acquired in July 2024: free plan capped at 10 transfers per rolling 30 days that December, about five months after close.
Independent reporting describes the model plainly: buy software trading below its private valuation, cut costs, run it profitably. Layoffs followed several of the deals.
Do this while the deal is still pending
- Export every base you depend on and confirm the file actually loads into a competitor. An export you have never tested is not a backup.
- Write down your renewal date. If it falls before the close, a one-year term locks today's price for a year.
- List what breaks if Airtable changes — automations, embedded forms, client dashboards, anything reading the API.
Do not switch tools this week. There is no announced change to switch away from. Get to the point where you could leave in an afternoon, then wait and watch the pricing page.
Why it matters
Airtable is now owned by a company whose documented pattern after closing an acquisition is to cut free tiers and raise prices within months, not years. Testing your export and knowing your renewal date costs an hour now and saves a scramble later.
Sources
- Bending Spoons has entered into a definitive agreement to acquire Airtable for $1.285 billion — Bending Spoons (primary)
- Bending Spoons to buy Airtable for $1.28B — TechCrunch
- Bending Spoons Will Buy Airtable After Steep Fall From $11.7 Billion Peak — Bloomberg
- Bending Spoons makes first post-IPO acquisition with $1.3 billion Airtable deal — CNBC
- It's official: Evernote will restrict free users to 50 notes — TechCrunch
- WeTransfer's free plan now has a monthly limit of 10 transfers — TechCrunch
Reported by Software Crit from the sources above. Every story is confirmed against at least two independent publishers before publication.
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